Nike
www.nike.com
 

Client Objective:

Nike wanted to develop a strong online presence that reflected their involvement in the world of sports and athletics, not merely build a shoe catalog on the Web. To achieve this, Nike needed a company with a lot of experience in the technical and creative elements of website building, as well as a company that could provide them with in-depth strategic consulting to guide their online efforts.

vivid implementation:

Upon being selected as Web Architect by Nike in March 1997, vivid went right to work and quickly launched two short-lived sites centered around the 1997 baseball spring training season and college basketball's Final Four tournament. While these sites were being built and launched by vivid's technical and creative teams, others within vivid, in conjunction with independent design firm Doris & Clancy Ltd., were holding intensive strategic consulting sessions with members of Nike's Interactive Communications division to help them refine their online goals, gain a deeper understanding of their audiences, and develop various online branding initiatives. These sessions resulted in the roll-out of a Nike "uber-site" which included innovative "Shoe Stories" that detailed the philosophy and creativity behind Nike's products. On a strategic level, vivid helped Nike develop channels for specific audiences, e.g., basketball.nike.com, futbol.nike.com, and Nike's corporate site at info.nike.com.

Throughout a strategic planning and Web development project that lasted half a year, vivid worked hard to help Nike achieve its goals of reaching their customers in a really human way and strengthening the Nike brand by delivering personalized, interactive website experiences.