J. Walter Thompson (website development)

 

Client Objective:

J. Walter Thompson (JWT) wanted to create a corporate presence on the World Wide Web and allow JWT field offices to develop remote webpages with independent creative freedom while maintaining consistency.

vivid Implementation:

In Phase I of this project, vivid and JWT developed a website which demonstrated JWT's global presence. The interface varies according to the user's location (domain), presenting the user with the appropriate region. Users also are routed to either a graphics-heavy or graphics-lite site depending upon their browser. This allows for larger, richer graphics, while still supporting users with less sophisticated browsers. vivid and JWT worked together on the design that takes advantage of this feature.

For Phase II, vivid developed a form-oriented remote publishing engine called the "Thompson Homepage Template" that could quickly implement small, customized webpages for JWT offices worldwide (over 200 locations). In this way, the smaller JWT offices can be linked to the corporate website allowing creative freedom, maintaining consistency of content, and eliminating redundancy. Contact information is dynamically presented from one of JWT's databases until an office creates their own page.

vivid and JWT also implemented a Gallery Order form which creates a personalized, privately-viewable ad show for users who fill out a request form. The URL of a private webpage is mailed to the user, who then has 72 hours to view the ads requested.

vivid also developed the Ad Game written and designed by JWT, available within their site.