Provident American hired vivid studios to design and develop a new etailing website that would offer affordable and customizable health insurance plans that could be purchased directly online. Provident's vision was to establish a new brand that would embody the very qualities that the Internet represents: innovation, convenience, cost-savings, and customization.

vivid developed the entire front and back-end strategy, branding, naming, and design of this site, which was named HealthAxis.com. The site positions HealthAxis as the online health insurance destination for consumers and small businesses.

New HealthAxis.com visitors can provide their zip code and demographic information to receive a list of targeted health plans that will meet their needs. They can also review the list of doctors included in the PPO and browse through question and answer content to decide which policy is best for them.
 

After selecting their ideal plan, they can fill out their application online. Typically a lengthy and complicated offline process, HealthAxis' online application is easy to use and designed to walk the applicant through the process step-by-step. For example, if the applicant starts filling out their form but realizes they need additional medical history before continuing, they can save their application and return to it at a later date. They can also look up unknown policy terms and review policy rejection and acceptation scenarios. After submitting their application, they are assigned a username and password which they can use to check the status of their application at any time.