To meet these goals, vivid designed Greentree.com as a trusted, unbiased information resource for people interested in health and nutrition. The site offers an extensive health-related resource library of the most up-to-date research on specific vitamins and supplements. It also features discussion boards which customers can use to share nutrition information with each other.

As part of this project, vivid was responsible for the entire front and back-end strategy, as well as the site's user interface design, brand identity, back-end engineering, and administrative tool development.

An Information Resource
Able to accommodate millions of visitors and thousands of product purchases, Greentree.com is designed for scalability. Because it must appeal to a wide variety of visitors, it features an elegant yet intuitive navigation system designed for various types of browsing and searching. For example, a search for "vitamin c" will display information on vitamin c, links to related research, links to GreenTree's vitamin c product offerings, and communities which may discuss vitamin c. All site sections are also cross-referenced with other sections to ensure that visitors are never more than a few clicks from the resources they need.