These screens are strictly examples of some of vivid's Visual Design:

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Nameless Global Investment Bank
We can't name this client as the site has not yet been launched, but they are an old, established, and very respected global investment bank. While they have a strong, respected name, they have no visual identity at all and we are working to create one for them in addition to the site itself. These are 6 of the directions we proposed to them, each expressing different aspects of their business and brand:

Macroshots: using macrophotography to communicate a metaphor of "attention to detail" and "new perspectives of common things." Note: all of these sketches actually perform very quickly when optomized since they take advantage of both the jpeg compression algorithm and intentionally blurry imagery.
Art Pieces: using contemporary sculpture and painting to communicate a sense of fine, quality experiences in objects of investment a value.
Visual Contrasts: using two images together to communicate a aspects of a company that is both old and new, careful and willing to take risks, experienced and fresh, etc.
Typography: using typography only to create a conservative site devoid of possible international incedents based on imagery or controversial design.
Locations: using location shots with interesting styles to communicate a sense of global awareness as well as a metaphor for a company that takes "long views" of investments.
Global Response: using visuals and other elements to creata a truly global (multilingual) service site with a more conservative visual approach.

Bank of America Website (homepage redesigned for Dec 1 launch).
On the live-site you can see some of the JavaScript rollover-stories. This design is intended to make available all of the aspects of Bank of America's business while quickly speeding people to the section that relates to them. It was important to "humanize" the bank, play off of their current advertising appearance, and create a dialog or conversation with the audience.

Computer Curriculm Corporation Website
This design was developed to appeal to teachers and students while creating a sense of "place" in an abstract set of information.

 

Kenwood Pitch Screens
These designs were created during a pitch to Kenwood to redesign their site. Our intentions were to connect with their customers' lifestyle and create complex, rich, evocative visuals that suggested the sophistication and fun of music. These are a good example of the kind of work we present when reponding to proposals where the audience, goal, and messages are somewhat defined by the client.

Concept One: Rave (Entrancing and Youthful)
Concept Two: Sophisticated Pop (Rich, Colorful, and Active)
Concept Three: Blue-note Jazz (Sophisticated and Bold with a bit of History)
Concept Four: Classical (Sophisticated and Conservative)

 

Nike Website Visual Design
We created the strategy for NIKE's entire online explorations and built the first sports istes and events to demonstrate these strategies. Visually, we created work that was fast and fun but had particular character to distinct sports.

 

NIKE homepage: built for flexibility and rapid change
NIKE Basketball: bold colors, active background photography, ravy graphics, and a focus on individual style and play
NIKE Futbol (Soccer): team-oriented colors and stripes, brighter colors, and phtography that exposed the environment
NIKE Spring Training (a 7-day event): this site emphasized the fans, players, and coaches as opposed to the scores. The last panel represents the many "pplaying cards" developed for the kids who participated in the training clinics.
NIKE US Open (7-day event): this site was a personal Tiger Woods diary while he played the US Open. It allowed kids on the Net to write him messages and share their stories about playing golf.
NIKE Pitch: these screens were from our original pitch work for the Nike website strategy project.

 

VTN San Francisco
This is a fully-working destination site as an example of a toolkit and technology we built for our sister company. It allows users to personalize the databse by filtering content based on any combination of attributes.

Bell Atlantic's @ Your Service
These screens represent the initial pitch work as well as project development of a regional directory system vivid built for Bell Atlantic. It is currently running but only available to Bell Atlantic's ISP customers.

Initial Pitch Ideas: these five ideas represented key differences inthe cognitive model for organizing the information and services. The first was prescribed by Bell Atlantic. The second was more utilitarian and obvious. The third was based on actions, while the fourth on emotions. The last was based on personal distance and was the cognitive model chosen for the site.
Visual Development during the project

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