Bank of America Interface
www.bankamerica.com
 

Client Objective:

Bank of America wanted an advanced interface for their interactive banking services that could be developed and maintained by internal Bank of America staff.

vivid Implementation:

vivid, in conjunction with Ketchum Interactive, worked with Bank of America in the concept and planning as well as the design and prototype stages to conceptualize an advanced Internet interface to Bank of America's services, products, and corporate information. The prototype described navigation to a complex set of services as well as a vast amount of potential content, financial tools, communication modes, and online banking services.

In addition, the team outlined a system that would allow each user to have a personalized banking experience. This included easy access to content, tools, and services that relate to each user in terms of their interests, needs, and account details. This also allowed communications between the bank and its customers to be more personalized.

These prototypes were instrumental for the internal Bank of America Internet team as they designed, developed, and produced their site in-house.