Client Objective:

Bank of America's new advertising campaign launched during fall 1997 promises to, "Put your life in Motion." BofA wanted vivid studios to help them convey that idea through a redesign of their homepage on the World Wide Web. In addition, the homepage had grown a great deal with the bank's offerings over the last two years so BofA and vivid both took the opportunity to freshen it up and make it clearer.

vivid Implementation:

vivid worked with BofA to update visual elements and add functionality that enables visitors to see more of the deep content contained in the BofA website without leaving the homepage. vivid's engineers created JavaScript rollovers that facilitate the display information as visitors move their cursors from one block to another in the center illustration. vivid also redesigned the top banner on the homepage as well as the buttons that point to other areas of the BofA website to unify the page more, create a more sophisticated look, and highlight important information, while allowing the amount of text on the page to recede from prominence. During the redesign project, vivid's designers and engineers paid close attention to BofA's goals of showing themselves as a strong banking presence with a warm and friendly side while continuing to serve a large, varied audience. vivid will continue to work with BofA to help the bank determine its long-term strategy and objectives for their homepage.