Project Planner
Welcome to vivid's Project Planner. This tool is offered to help you plan your project more efficiently and effectively. You'll be asked a series of questions covering everything from scope and features to budget, schedule, and project goals.
After you've completed the questions, your responses will be displayed in a neatly organized format which you can either copy from your browser window or have emailed to you. The information will help you prepare an RFP (request for proposal).
Please note that this information will not be saved on our servers, nor will it be submitted to vivid. If you would like to discuss a project with us, please contact Victoria Vitalie.
Contact:
Company:
Project:
1. How would you define this project: (check one) marketing communications site (company/product info, etc.) online venture intranet extranet web-based game or entertainment site community site web-based application (tool or utility) portal content-based publishing site sales/e-commerce site redesign of current site adding features to current site Other (please explain: )
3. What are your objectives for this project: (check all that apply) Create a new marketing presence on the Internet. Develop a strong online brand (or division or product). Reposition an existing marketing presence on the Internet. Internationalize a site or portion of a site. Develop one-to-one marketing initiatives and relationships. Explore and develop a Proof of Concept (a set of screens that simulate the user interaction and navigation for a specific set of features) prior to committing resources to full site development. Provide extensive customer sales or support functions. Provide detailed product or catalog-based information. Establish personal contact with visitors and elicit feedback. Develop or improve online experience or online consumer purchase experience. Build a community for a particular affinity group (such as specific types of customers or strategic partners). Establish and maintain a technological edge over your competitors. Other (please describe: ).
4. What are your revenue or cost-savings goals and objectives: (check all that apply) Develop advertising-based revenue. Develop merchant or customer listing revenue. Develop direct sales revenue for: company group; division; product etc. Develop subscription or other ancillary, transaction-based revenue. Reduce traditional sales or support casts. Increase the productivity of internal operations (for group/division). Increase traffic to site (number of customers per in the first after launch). Increase total sales (sales goals targets by in the first after launch). Other (please describe: ).
Audience:
1. Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)
2. Your secondary target audience?
3. If this is a commerce site, describe their current buying experience and subsequent needs:
4. Have you conducted any market research to define your audience(s)? If so, please share.
5. What are the top four reasons first-time users would come to the site?
6. What are the top four reasons first-time users would become loyal return customers?
7. What would be the barriers, if any, to acceptance?
Industry:
1. Can you share any current trends in your industry? The future direction of your industry as you envision it?
2. Who are your biggest competitors?
3. What do you like/dislike about their sites?
4. How do you see yourself defining a competitive advantage within this industry?
Brand Attributes:
1. List some adjectives that describe the site experience you want to create:
2. If your site had background music, what type would it play: (choose all that apply) opera classical pop/Top 40 (Mariah Carey, Celine Dion) classic rock (70s -- 80s) oldies (50s - 60s) hard rock/heavy metal swing/big band soul/R+B funk/disco hip-hop/rap techno/electronica/dance acid jazz "traditional" jazz (Miles Davis, Duke Ellington, Ella Fitzgerald) country folk/bluegrass new age/instrumental (Kenny G, Windham Hill) reggae show tunes (Sondheim, Andrew Lloyd Webber) other (please describe: )
Branding, Marketing, and Promotional Issues:
1. Are you seeking to extend, maintain, or develop any brands over the Internet? If so which ones?
2. Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?
3. How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)
4. For example, do you intend to drive traffic to your site from any of these traditional media methods? (check all that apply) Advertising: Print; Radio; TV; Outdoor signage campaigns Direct Mail In-store promotions Giveaways Events Word of mouth; feet on the street Other (please describe: )
5. Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.
Budget
1. What is your estimated budget for site development: (choose one) under 100k 100 - 250k 250 - 400k 400 - 600k 600 - 1M 1M - 1.5M 1.5M - 3M 3M - 5M over 5M
2. Do you have additional budgets allocated for: media? hosting? maintenance?
Schedule
1. What is your deadline for selecting a web vendor:
2. What is your estimate launch date: or Don't know what is feasible yet
3. Are there any external factors driving your launch date? (product launches, industry shows, etc.)
Infrastructure
1. Do you have your own server? (choose one) Yes, we house our own internal server. Yes, we currently use a hosting service. No, but we intend to handle this ourselves. No, and we could sure use your advice here.
2. What legacy systems or databases are currently in place?
3. Do you have target platforms or browsers?
Vendor
1. What aspects of a vendor's performance are important to you? (capabilities, work style, geographical location, size, reputation, status, etc.)
2. Are there other known details you would want to tell a prospective vendor?