Style and Meaning
Using these media appropriately is not always easy. Many times, different parties involved demand the use of one component when another might be better. The same is true of Style. All style has meaning, whether implied, accidental, or deliberate. Choosing the appropriate attributes and implementing them consistently is imperative to the development of a cohesive experience. For large projects, this cohesion can easily get lost as many people implement various parts to their own standards. There are few details that do not affect the presentation, legibility, and understanding of the meaning of a message. Even a detail like justified type (flush left, flush right, centered, justified) changes the legibility and perception of the paragraph, an therefore, the text itself. All sensorial details must coordinate not only with each other, but with the goals and messages of the project. The more integrated and careful the synthesis of these processes, the more compelling, engaging, and appropriate the experience, and the more successful the communication and interaction.
Copyright 1994 Nathan Shedroff
Home | Search | Feedback | Projects + Vision | vividians
Form + Function | PR | Culture Shock | Vivid Travel Network