Visual Design

One of the most influential and visible Queens in the King's harem is the visual design of a site. No matter how good your content is, no one will pay attention to it unless it is presented in a meaningful, accessible format.

Professional Quality

 

• Legibility
• Contrast (min. 40% on text)
• Pages Should not be too long
• Use Non-rectilinear boundaries
• Don't Interlace Photos of People
• Adhere to Corporate Identity
  • Logos and Logotypes
  • Color Accuracy
  • Constant Identification
• Branding
  • Branding is NOT the same as Corporate Identity
  • Branding is about the experience and the emotions attached to products and companies
  • There are opportunities to evolve and extend brands online
• Advertising
  • Sponsorship
  • Banners
  • Transitions
  • Product Placement
  • Distinctiveness from content
  • Consider the appropriateness of advertising on different types of sites

 

Examples of Different Visual Design

Conservative

3Com homepage
SONY Online homepage

Sophisticated

i/o360
inch.com
Razorfish
Sun Microsystems
Szyhalski Website
Ketchum

Quiet/Restrained

Honda
AVSI Studios
Names Project
match.com
vivid studios
Roach Exhibit
Welcome to CLiCK 1.0
Communications Arts
Hensey Segal Rentschler
Arid Lands Newsletter
Bank of America

Cool

@tlas
IUMA
Stoli Central
Peachpit homepage
Cake Times
Feed
Suck

Wild

SONY Interactive
HotWired
HotHotHot!

Terrible

Wall O' Shame
Pathfinder

Next Step: Information Design

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