Visual Design
One of the most influential and visible Queens in the King's harem is the visual design of a site. No matter how good your content is, no one will pay attention to it unless it is presented in a meaningful, accessible format.
Professional Quality
- Legibility
- Contrast (min. 40% on text)
- Pages Should not be too long
- Use Non-rectilinear boundaries
- Don't Interlace Photos of People
- Adhere to Corporate Identity
- Logos and Logotypes
- Color Accuracy
- Constant Identification
- Branding
- Branding is NOT the same as Corporate Identity
- Branding is about the experience and the emotions attached to products and companies
- There are opportunities to evolve and extend brands online
- Advertising
- Sponsorship
- Banners
- Transitions
- Product Placement
- Distinctiveness from content
- Consider the appropriateness of advertising on different types of sites
Examples of Different Visual Design
Conservative
3Com homepage
SONY Online homepage
Sophisticated
i/o360
inch.com
Razorfish
Sun Microsystems
Szyhalski Website
Ketchum
Quiet/Restrained
Honda
AVSI Studios
Names Project
match.com
vivid studios
Roach Exhibit
Welcome to CLiCK 1.0
Communications Arts
Hensey Segal Rentschler
Arid Lands Newsletter
Bank of America
Cool
@tlas
IUMA
Stoli Central
Peachpit homepage
Cake Times
Feed
Suck
Wild
SONY Interactive
HotWired
HotHotHot!
Terrible
Wall O' Shame
Pathfinder
Next Step: Information Design
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