Information Design

Underlying the visual design of any product is the information structure -- the architecture of a site. Information and Data are Different.

Understanding Continuum:

[Understanding Continuum]

 

Cognitive Models

A Unified Field Theory of Design

 

Organization

Seven Forms of Organization

 

  1. Number
  2. Alphabet
  3. Magnitude
  4. Category
  5. Location
  6. Time
  7. Randomness

Multiple Organizations
Redundancy
Multiple points of entry
Multiple learning styles
Multiple using styles (browsing, searching, building...)

 

Metaphors

Navigation
Horizontal and Vertical (breadth and depth)
2D and 3D
In print, electronic, online, and performance, etc.
Maps, diagrams, timelines, charts, etc.
Bookmarks and path marking (showing all options, breadcrumbs, etc.)
Signposts

Well-structured Sites:

match.com
vivid studios
Sony Online
CCC Net


  
Next step: Interaction

  

  
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