Nathan Shedroff has been an information and interface designer for over eight years. He worked with Richard Saul Wurman as a senior designer at TheUnderstandingBusiness, helping to design many products for the Pacific Bell Smart Yellow Pages and the book, Information Anxiety. Since co-founding vivid in 1990, Nathan has led creative teams in developing new interaction paradigms for digital reference tools, online worlds, and productivity software.
Nathan is actively defining and developing new understandings of all aspects of interface design, communication, and visual design. He is currently developing taxonomies of the senses and of experiences, which will appear in the near future in a series of books on the Information Age.

He earned a BS in Industrial Design from the Art Center College of Design in Pasadena, is a co-author of Understanding Computers, and has participated in publishing over forty other print and electronic titles including Information Anxiety, Danny Goodman's Macintosh Handbook, Multimedia Demystified, and Voices of the 30s.

Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and received an Honorable Mention in the 1987 Unisys Industrial Design Competition. He has spoken at industry-related conferences and in university programs in Helsinki and Tampere, Finland, Amsterdam, and San Francisco. He lectures regularly at Stanford University and San Francisco State University. He is an active member of ACM, SIGCHI, and BayCHI.

You might check out his very own online world at www.nathan.com especially the Thoughts section to find out what he's been working on lately and where he is at the moment.

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