She's back and what a long strange trip it's been. After serving time at a competitor shop and working in-house for an electronic commerce business, Anita returns to vivid to manage marketing and public relations activities.

She began her career at Edelman Public Relations in San Francisco where she worked on a variety of consumer accounts, including Pepsi-Cola, Embarcadero Center, and Fujitsu. She left Edelman for Interactive Network (IN), an interactive television start-up company in Silicon Valley. Working on intensive investor and public relations activities with IN, she chose to get a "whiff" of the media spirit and joined a pilot talk show on CBS-TV in San Francisco. While attempting to avoid serious harm from audience and guests alike, Anita organized publicity opportunities and created marketing programs to drive "butts in seats" as they say in the talk show biz.

Then one day, while the show was on a hiatus, Anita received a call that changed her life. The call came from vivid. After a two year stint with us, Anita went to work for competitor Ikonic (now known as USWeb/CKS), then to online automotive retailer Autoweb.com. She has since returned to us, realizing there is no place like home. Having gained invaluable experience in electronic commerce and the Web development landscape, Anita now manages the internal and external communications for the company as well as marketing programs.

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